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Smart Shopping

Why a 20% Coupon Can Cost More Than Free Shipping

A simple example of why shoppers should compare the final checkout total instead of the biggest-looking promotion.

A percentage-off coupon often looks more valuable than free shipping, but that is not always true. The only reliable comparison is the amount you will actually pay for the same basket.

01

Start with the same basket

Compare promotions using identical items so the result is meaningful.

02

Calculate the percentage discount

Work out the eligible discount and check whether excluded items or a maximum discount limit apply.

03

Add delivery charges

If the coupon option still has shipping, include that charge before comparing it with free shipping.

04

Check minimum-spend rules

A promotion that requires extra purchases can increase total spending even when it creates a discount.

05

Use the final total

Choose based on the complete checkout amount and your actual need for the items, not the size of the promotional headline.

QUICK CHECKLIST

Before you buy

  • βœ“ Use the same basket for every comparison.
  • βœ“ Include shipping before deciding.
  • βœ“ Do not spend extra only to unlock a promotion.

This article provides general shopping information. Prices, offers and store policies can change, so always verify current details before purchasing.

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